Work With Me - Ana Leiman
Work With Me

Stop selling harder. Sell through your moat.

Your expertise is worth more than the way you're currently selling it.

I help established consultancies, advisory and recruitment firms, and fractional leaders fix the commercial gaps limiting revenue, margins and scale.

15+ years as Commercial Finance Director
Advisory business built to a solid 6 figures in 14 months
Clients across 13 countries
Private Advisory Commercial Strategy Founder Mastermind
Ana Leiman

Understand the system I help my clients build by watching this video

Client results

The system works.
Here is the proof.

Sylvie Cowell
Sylvie Cowell
Fractional COO, the UK

I worked with Ana for 12 weeks through her Operating Room program and finished with exactly what she promises: not a strategy document, but a working business. She helped me understand that saying no is not a subtraction but a multiplication.

Content generating leads before the program even ended, consistent £10k months
Pedro Demartini
Pedro Demartini
Fractional CMO, Australia

I am over committed big time. Your fault.

$3K → $25K per month in 4 months
Lauren Joyce
Lauren Joyce
Revenue Growth Partner, Australia

I was looking to build a system that would help me position my business clearly and help potential clients see the value I could add. That's exactly what Ana taught me. It's wild to think about where I was a year ago, 6 months ago and now.

$5K → $30K per month in 5 months
Emma Billinge
Emma Billinge
Marketing Consultant, the UK

When I was preparing to pitch and close my first five figure deal as a new business, she was right there, helping me build the proposition, challenge my pricing, and helped me walk in with real confidence. She's been both a sounding board and a challenger.

Closed her first 5-figure deal
Daryna Kosse
Daryna Kosse
Fractional AI Transformation & L&D · ICF PCC Coach · Austria

Having Ana as my coach changed my life and my business. She led me into clarity, confidence, and the best version of my life. I can split my life into before I met Ana and after.

3x revenue · full pipeline · clarity and peace of mind
Winnie Xu
Winnie Xu
Career Coach for Senior Finance Professionals, Australia

Ana doesn't just talk strategy - she truly rolls up her sleeves and works through the actions with you. With a small LinkedIn following, I secured sales calls and closed a high-ticket client within the first few sessions.

5 high-ticket clients closed, clear pipeline built from scratch
Nehha
Nehha
Strategic Storytelling for CEOs & Founders · Favikon #1 UAE · Dubai

Not in a hand-holdy way - in a "here's exactly what I'd do and why" way I could actually act on. She knew her numbers, her frameworks, her mistakes. I think about my business differently because of her.

Scaling plan · pricing restructured · delivery rebuilt
Darren Sutton
Darren Sutton
CX Leader · Leadership Consultant · Top 100 APAC Influencer, Australia

Her commercial acumen and relentless inner drive enables a rare ability to pivot seamlessly from the objective, to the person behind the goal, and back again. I don't have the words to demonstrate the full extent of my gratitude.

Months of coaching · wisdom, clarity and transformation
Rym Tounsi
Rym Tounsi
CEO Advisor · Scalable Leadership Systems · 5x Founder & CEO · Sweden

A few sharp questions and it just clicked. The real transformation behind my work, how to talk about it, how the offer holds together - all of it suddenly made sense. She's very, very good at getting you there.

Positioning clarity unlocked
Malwina Zaremba
Malwina Zaremba
Published Author and Book Coach, France

Ana can cut through the noise and quickly identify not only the root cause, but the solution. A few sessions helped me find clarity around my positioning, offer, and pricing. I love her energy and kind honesty.

Positioning · offer · pricing clarified
Gian Luca Lubrano
Gian Luca Lubrano
Restaurant Digital Marketing Specialist · Agency Founder · France

She helped me shift from building the "perfect brand" to validating the business through direct outreach. Ana has a very clear and practical way of focusing you on actions that actually move things forward.

Positioning refined · outreach strategy activated
Kirra Benedetti
Kirra Benedetti
Workers' Comp Consultant, Australia

Ana helped me break down an issue I'd been grappling with, offering clarity without a one-size-fits-all solution. She delivers with authenticity, empathy, and a calm, grounded presence.

Clarity and direction found around ICP
Suzan Bartholomeusz
Suzan Bartholomeusz
Executive Communication Coach · DACH · Neurolanguage Coach · the USA

Brilliant execution on her 90-minute power session. Very professional, knowledgeable and guided. Provides clarity to the journey ahead. Definitely recommend her as a startpreneur.

Offer architecture rebuilt
Shih-Ching Wei-Prichard
Shih-Ching Wei-Prichard
Music Educator & Coach · Executive Function Specialist · Singapore

After just one session with Ana, I was able to narrow down my coaching niche and walk away with a clear, actionable plan. Her insight and guidance made a real difference.

Value proposition and ICP defined
What people are saying
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Sound familiar?

You've built something valuable.
The business isn't capturing all of it.

The pipeline still runs on referrals
Your best clients came through your network. Some months are strong, others go quiet, and you can't confidently say which activities drive growth. If referrals dry up, you don't have a clear client acquisition process you can dial up and down.
Your pricing and client mix hold your margin back
You suspect you're undercharging or charging the same for very different work. Too much time goes to clients who pay the least and consume the most. You want more predictable revenue and high-ticket retainers, but aren't sure how to approach this or whether your business model supports it.
Growth still means more of you
Every new client adds to your calendar, not just your revenue. You want to scale without working more hours. You're keen to remove founder dependency.
You want to elevate the commercial leverage of your brand
You have a brand, but it gets lost in LinkedIn's noise. The right clients aren't reaching out, and your content isn't generating inbound opportunities. You don't care about followers; you think like a business owner, not a creator. You want to become a big fish in a small pond and the obvious choice for premium clients.
You don't want to sell harder
You want to find your commercial moat and use it to sell through a value-driven approach.
Choose your path

Ways to work together.

Work with me privately, or build alongside a small cohort. Each path is built for a specific stage of the journey. Find where you are right now.

Private
Power Session
1 x 90-min private session
$1,500 USD*
Best for
You have one specific problem blocking your progress and need one sharp, focused conversation with someone who has done this and can tell you exactly what to do next.
Goal: Solve one specific bottleneck - positioning, offer, pricing, or sales.
✓ 90-min focused private session with Ana
✓ Clear next step and action plan
✓ Fee credited in full if you start Mentoring or Advisory within 14 days
Book a Session
* For Australian clients, GST applies on top.
Private
Business Mentoring
3 months · 8 private sessions
$11,000 USD*
No generic frameworks. A system shaped around you and your business model.
Best for
Founders still working towards a $30K-a-month business, who want frameworks and skills they keep.
Goal: Build the commercial system that takes you to a consistent $30K-a-month business.
The system: Moat → Positioning → Offer → Pricing → LinkedIn Brand → Content → Prospecting → Sales
Includes
✓ 8 sessions: weekly for the first 4 weeks, then fortnightly
✓ The full system: moat, positioning and ICP, offer and pricing, LinkedIn brand, content and sales
✓ Templates and frameworks you keep
✓ Email support between sessions
Does not include
✕ Work on your live numbers
✕ Deal or proposal reviews
✕ Ongoing access

Investment: $6,000 USD for month 1, which is Love It or Leave It. Then $2,500 USD a month for 2 months. Or $10,000 USD paid upfront.

Scale & Soul annual mastermind available at the client rate.

Take an Assessment to Apply
* For Australian clients, GST applies on top.
★
Private
Commercial Growth and Business Advisory
Weekly sessions · Ongoing, inside your business
$6,500 USD / month*
Your senior commercial advisor, inside the decisions that move your revenue and margin.
Best for
Established B2B founders already achieving solid profits and wanting to scale further, with clients, pipeline and decisions worth real money. You don't need a curriculum. You need someone with 15+ years at the commercial table looking at your numbers with you.
Goal: Increase revenue and margin, and scale the business without it depending on you.
No set curriculum. Your live decisions set the agenda: which clients to grow, which deal to price, which offer to scale, how to increase your margin, and which commercial lever to enhance (positioning, offer, pricing, brand, or reducing founder dependency).
Includes
✓ Weekly 60-min advisory sessions on your live decisions
✓ Quarterly commercial review of your P&L, client mix and LTV, showing where money is being left on the table
✓ Pricing and proposal review before big pitches go out
✓ Coaching for you and your team on building efficiency into the business
✓ LinkedIn brand review and elevation, so you become the obvious choice for premium clients
✓ Direct message access between sessions, with replies within 1 business day
Optional add-on
+ 12 done-for-you LinkedIn content pieces a month, +$2,500 USD/month

Investment: $6,500 USD a month. Month 1 is Love It or Leave It. If we both want to continue, there's a 3-month minimum, then rolling 3-month terms.

12-month partnerships include a seat at Scale & Soul, the annual Founder Mastermind, and a lower monthly rate when you commit to 12 months.

Start with a Free Business Diagnostic
* For Australian clients, GST applies on top.

Mentoring or Advisory?

Both are private. The difference is who builds, and what we work from.

Business MentoringCommercial Growth and Business Advisory
In one lineA system shaped around your business, which you buildI'm at the table for your commercial decisions
Best forFounders still working towards $30K/monthEstablished founders achieving solid profits and scaling further
AgendaFixed system, moat to salesYour live decisions and numbers
We work fromFrameworks and your plansYour P&L, client mix, pipeline and proposals
Between sessionsEmail supportDirect access, 1 business day replies
Length3 months, then you run itOngoing
Group program

Prefer to build alongside others?

Group · Next cohort January 2027
The Operating Room
12-week group program · Max 12 per cohort
The full system, built alongside a small cohort of fractionals, consultants and advisors.
Best for
Fractional leaders, consultants and advisors building a premium practice, who want structure, momentum and peers on the same path to get to consistent $10k+ monthly income.
The system: Moat → Positioning → Offer → Pricing → LinkedIn Brand → Content → Prospecting → Sales
Includes
✓ 12 weeks of live group sessions with Ana (group only, no private 1:1 sessions)
✓ Feedback on your positioning, offer and pricing
✓ A small cohort of peers building alongside you
Register to Apply
12 seats per cohort

All prices are in USD. Australian clients are invoiced in AUD at a fixed equivalent rate set when we start, plus GST.

Founder Mastermind · Phuket

Scale & Soul

11–14 March 2027 · Private villa · 16 seats only

Four days away from the business to work on it, with founders at the same stage.

Best for: founders already at $10K+ months, building towards $0.5–1M a year, who want to scale without losing the freedom they built the business for.

Dates11–14 March 2027
WherePrivate villa, Phuket
IncludesStrategy sessions and peer work with Ana, accommodation and all meals
Not includedFlights
Seats16 only
$5,000 USD early bird

Early bird until 15 December 2026, then $7,000 USD. A 30% deposit secures your seat. Ana's clients join at a client rate.

Register Your Interest
Ana Leiman
My Story

My Story

In 2014, I arrived in Sydney from Ukraine with a one-year-old, a very small amount of cash, and a one-way ticket.

I built my career from scratch, eventually becoming a Head of Commercial Finance and Finance Director with a $250K+ corporate career.

For 15+ years, I sat at the table.

I led teams. Owned P&Ls. Made commercial decisions. Worked across pricing, strategy, growth and performance inside some of the world's biggest organisations.

Then I walked away.

I left corporate, rebuilt from zero in a new country and built a six-figure business of my own.

No network.
No salary.
No title.

Just the resilience, commercial experience and self-trust I'd built along the way.

And that's where something clicked.

I realised that the thing I had been doing throughout my career was seeing the commercial picture others couldn't always see.

Where the real value was.
Where money was being left on the table.
Why something wasn't selling.
What needed to change, and what absolutely didn't.

Today, that's what I bring to founders.

I work with B2B expert-led founders who have built something valuable but know the business could be capturing far more of that value.

We look at the whole commercial picture:

Your moat. Your positioning. Your offer. Your pricing. Your LinkedIn brand. Your sales. Your profitability.

Because these aren't separate problems.
They're connected.

And sometimes the biggest opportunity isn't doing more.

It's seeing what is already there and building the business around it.

I'm a mum of two, a wife and an avid traveller. I built my business to give me freedom without giving up ambition.

Today, I work with founders and experts across 13 countries, bringing together something I don't see often in one person:

15+ years of senior commercial finance experience + founder experience + a deep understanding of positioning, selling and building a business around your real value.

That's my moat.
The combination.

And that's what I bring to yours.

Stop throwing spaghetti at the wall. Build the commercial engine that sets your business up for success.

The expertise is already there. Pick your path and let us build the pipeline around it.

Find Your Offer