My Story
In 2014, I arrived in Sydney from Ukraine with a one-year-old, a very small amount of cash, and a one-way ticket.
I built my career from scratch, eventually becoming a Head of Commercial Finance and Finance Director with a $250K+ corporate career.
For 15+ years, I sat at the table.
I led teams. Owned P&Ls. Made commercial decisions. Worked across pricing, strategy, growth and performance inside some of the world's biggest organisations.
Then I walked away.
I left corporate, rebuilt from zero in a new country and built a six-figure business of my own.
No network.
No salary.
No title.
Just the resilience, commercial experience and self-trust I'd built along the way.
And that's where something clicked.
I realised that the thing I had been doing throughout my career was seeing the commercial picture others couldn't always see.
Where the real value was.
Where money was being left on the table.
Why something wasn't selling.
What needed to change, and what absolutely didn't.
Today, that's what I bring to founders.
I work with B2B expert-led founders who have built something valuable but know the business could be capturing far more of that value.
We look at the whole commercial picture:
Your moat. Your positioning. Your offer. Your pricing. Your LinkedIn brand. Your sales. Your profitability.
Because these aren't separate problems.
They're connected.
And sometimes the biggest opportunity isn't doing more.
It's seeing what is already there and building the business around it.
I'm a mum of two, a wife and an avid traveller. I built my business to give me freedom without giving up ambition.
Today, I work with founders and experts across 13 countries, bringing together something I don't see often in one person:
15+ years of senior commercial finance experience + founder experience + a deep understanding of positioning, selling and building a business around your real value.
That's my moat.
The combination.
And that's what I bring to yours.